gorman organic is nice to the planet because it uses the following ...

organic certified yarnsorganic certified yarns ... This means no chemicals or pesticides are used during farming. Gorman use organic cotton which is usually sourced from turke and india, as well as Australian merino wool. It’s better for the farmers and the soil and you.

sustainable fibres sustainable fibres ... consideration is given to land usage, water consumption and milling techniques. A great example right now is TENCEL, which was introduced at gorman in SS09. A plant fibre made from farmed eucalyptus trees, TENCEL® is a high fibre yield, meaning a little bit goes a long way. the eco-friendly manufacturing process is mechanical, not chemical, using a closed loop production cycle. and to top it off, TENCEL® uses 20% less water than cotton to grow.

recycled fibres ...recycled fibres ... old becomes new again. gorman is currently trying out recycled polyester fibre made from recycled PET bottles. This will be the first recycled fibre used by the brand and is planned to debut in Winter 2011.

what gorman has done so far...

switched to 100% recycled green power in all gorman stores.

reduced our garment packaging by 90% and always looking at ways to reduce it further.

switched to recyclable packaging such as LDPE quality polybags, if needed at all.

each time a customer rejects a shopping bag we donate the value of the bag to Friends of the Earth.

customer shopping bags are made from 100% recycled paper.

reduced garment miles by investing in our Vietnam factory and producing more ‘end to end’ clothing within close location.

$5 from each green&serene tee sale goes to Friends of the Earth.

created eco-friendly christmas window decorations in collaboration with Green & Blacks Organic chocolate.

as a team we continue to make an effort to reduce our car and flight kilometres. locally we opt for cycling and walking whenever possible.

and next...

developing a community based project to improve sustainability in collaboration with our suppliers in Vietnam. We are looking at growing bio-fuel crops on land that was contaminated during the war and cannot be used for food agriculture, this will replace conventional oil as fuel for parts of the factory.

launching ‘love my village’ in july 2010, a community initiative where re-usable organic bags will be sold in our strip retail stores, featuring a local map dotted with the location of our favourite neighbours.

championing pedal power, a gorman limited edition bike will be custom designed and sold in Gorman stores in the coming months.

launching our new green&serene tee series designed by Gorman’s friend Beci Orpin. Eight limited edition tees will be released during in 2010, $5 of each tee sale going to Friends of the Earth.

doubling the number of gorman organic items, so by Summer 2011 gorman organic will amount to 20% of gormans collections as a whole. This percentage is planned to grow annually.

continuing to educate and persuade the people and businesses we deal with to show them that it’s not so hard being green. First thing, get 100% renewable green power, it’s often the simplest and most effective move you can make to green up your business and your home. Go on!! Go on!!